Aggregate invested in MrGreen ahead of their launch on Christmas Day 2008, with a focus on massive TV campaigns. The service had already been in a beta launch phase, and in the period leading up to the official launch, a viral campaign via YouTube videos and networking took place to prepare people for the “new era of casino.”

The launch was a success, and after just a few months, Aggregate made another investment. Within just one year, the shares were sold to an existing stakeholder, with significant value growth. The company continued to develop favorably and became a major media buyer in both Aggregate’s channels and other media outlets. In 2013, it was listed on Aktietorget, and to date, the company is valued at 1.3 billion SEK.