Bubbleroom is one of Scandinavia’s largest online retailers, handling thousands of orders to customers every day. Founded in 2005 as a small, exclusive online shop for high-end branded clothing, the company began its transformation in 2007 towards becoming a broader and more interactive fashion site. The new Bubbleroom was launched at the end of 2008, incorporating a shop, community features, a blog page, a blog portal, and a vintage section.